Emma and I just got back from a sweet 3-day conference in Tucson, Ariz. geared toward tourism industry professionals. We went with our counterpart, Kyle, from our sister company's office and with one of GCW's owners. This was Emma's and my first time attending this particular conference, and we had a blast. (Swimming pool? Check. Lots of delicious food? Done. Chance to wear pretty dresses? Yep.)
There were a ton of really smart, relevant speakers who addressed the state's and the nation's economic status (Good news: Arizona's tourism industry is recovering.) and, mostly, a lot of opportunities to meet and chat with other people in this business.
Besides meeting new folks, reconnecting with some other key players, and listening to the Governor's Conference on Tourism speakers, we also attended a handful of smaller sessions. We heard experts talk about things like branding, tapping into international markets, and providing useful tools for customers (that's YOU).
The one thing I kept hearing over and over, throughout the conference, was how important it is to continuously seek feedback on your product (that's our river trips) and to adjust, accordingly, your strategies and what you offer your customers. That's a whole lot of jargon but, if you strip it down to its heart, that's a message we here at Grand Canyon Whitewater strongly believe in and do our best to implement.
We give every rafting tour passenger a questionnaire when the trip is over and, yes, we really read them! We also share them with our operations team and with our guides, so any hiccups in your trip — from the reservation process to the rafting experience to the menu — can be addressed by the appropriate folks. We also love it when passengers write about us on TripAdvisor and we frequently use that as a means to interact with folks. Our Facebook page and this very blog are other ways we try to keep conversations with you guys open.
The bottom line is … we want to hear from you! Let us know what we're doing right and let us know if you spot opportunities for us to do things better. From our website to our blog to the trips themselves, we want to keep doing our best to offer you a truly once-in-a-lifetime experience.
Photos: Don't we look friendly? You should chat with us!